This is an ever growing field and there is a lot more information available on the subject of seo on-site, for those that want to make a more detailed study, easily found elsewhere on this site.
SEO On-site
There are essentially two different types of SEO, on-page and off-page (sometimes referred to as on-site and off-site) optimization.
On-page optimization is concerned with what you do when you’re building the site, factors that you include in the code of that site, whilst off-page optimization is primarily concerned with external factors.
First, let’s talk about On-site optimization.
The search engines all want sites that they ‘spider’ (i.e. search) to be easy to navigate, with proper site maps and logical navigation as well. Again, this makes it easier for human users to enjoy your site, so it is entirely logical.
As an example, it is usually suggested that you should have a site map on the homepage of your site and that it should be possible to reach every internal page from that site map within no more than two or three clicks.
On the other hand, your visitor should be able to return to the home page in one click from which ever internal page they visit.
Beyond this, different search engines have different focuses with Yahoo!, Bing and most of the other engines more focused on the on-page side whilst Google is more concerned with external factors.
On-page factors concern such things as using H1 tags in the header, adding appropriate alt-img attributes to every image and ensuring that each page has a URL that relates to the subject of that page.
You should make certain that you undertake basic on-page optimization because doing so will generate some targeted traffic from the other search engines like Yahoo!, and all targeted traffic is valuable.
How to Use SEO for Your Web Site
Many business and web site owners now understand the power of having high rankings in search engines. You get to be visible to millions of potential visitors online, which can ultimately lead to increased sales and income.
You can use SEO wisely to become highly successful in the industry you have chosen. To find out more about the techniques and benefits to determine the best ways to market your web site, here are some guidelines.
How the Engines Work
SEO or search engine optimization aims to make web sites more visible, according to their relevance to any given search. Search engines contain programs referred to as spiders, which go to several web pages or URLs to identify the content of the site, as well as look for other links to scan later on. Spiders are also called web crawlers and scan the content of different web sites and pages.
These send the results of the scan back to the algorithm (analytical computer program), which will eventually be broken down to be further analyzed. If the spiders go through a link to a new page or site, the links are stored.
Other spiders over time will continue to crawl to linked-to pages. More links from other sites and pages will lead to frequent crawls and visits, thereby boosting reputation and potential sales.
Analyzing the Data
Search engines generally view a combination of more than 200 factors to identify the right pages that must rank for certain queries. Factors include information contained in the web pages or on-page factors like title heading and page content.
Off-site factors may also be included. These factors include the words used to link back to you, the reputation of the page linking to you and the duration of time the link has been present. Both off-site and on-site factors determine the search engine rankings.
On Site Architecture
When you create a web site, try to aim for easy-to-understand site architecture and simplicity. Both search engines and human visitors will find it easier to locate you. You should try to organize the web site into clean sections, called siloing and theming.
Good site architecture will organize the domain name according to the exact description of your chosen topic. For example, if your web site is about basketball shoes, you can use the site architecture as such: “shoes.com/basketball/” or “shoes.com/basketball/midcut/”.
Having good site architecture will provide you with many advantages like: easy expansion, the site can be divided into manageable sections; easy navigation, the site can easily be viewed and the *URL manipulated by users; and easy maintenance, the web site can be divided into sections that are easy to control.
*allowing an Internet user to access a Web site that has a complicated URL by entering a simpler URL into the address bar of a Web browser.
Keyword Relevance
Always invest in good and useful keywords that pertain to your chosen topic. Users can easily find you through the title and content if you include the right keywords and secondary terms that pertain to your chosen topic. Use keyword generating tools and other online programs that will aid you in improving the web site as a whole.
There are plenty of things to understand when using keywords, like the use of plural or singular terms, order of words and head keywords. The words should appear in the vital parts of the article or content, but avoid overstuffing the site with these or you will lose credibility.
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The subject of on-site search engine optimization factors is not as simple as some people may think, so with that in mind, we have provided further articles of a similar vein, for those enthusiasts in need of more information.
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