The article below relates to the subject of how to nurture your affiliates. This is only one piece on the subject and there is more information along similar lines, elsewhere on this site.
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Keeping Your Affiliates Happy
One important source of traffic is leads from your affiliates.
Those of you who have read the Insider Advertising Report will know that to be successful in advertising, you have to understand the characteristics of your prospects. Likewise in affiliate management, you have to understand the characteristics of your affiliates.
Here are the characteristics of your affiliates:
1. They are unmotivated.
2. They are uncreative.
3. They are lazy.
I believe these characteristics hold true for all affiliates, until you have their attention and interest in your program.
Once you understand the characteristics of your affiliates, nurturing them becomes a simple task of asking the right questions. The tough part is answering those question.
Questions that I keep asking myself are:
1. Why would someone promote our website?
2. How can we encourage affiliates to take action and start promoting our website?
3. What other creative tools can I develop to make it easier for our affiliates to promote us?
4. Since affiliates are lazy, is there a way to promote our program without having to promote it?
Let’s look at how we answer these questions in one of our websites, LeadsLeap.com.
1. Why would someone promote our website?
When our members promote LeadsLeap, other than making money, they are at the same time building 10 levels of leads whom they can advertise to.
In addition, whenever their referrals read ads, they earn advertising credits on autopilot. Many of our members earn thousands of advertising credits every month without reading any ad on their own because they have a team of people earning credits for them.
2. How can we encourage affiliates to take action and start promoting our website?
Our answer to this question is to have a Bonus Credit reward program, where members with just 20 personal referrals will receive 500 advertising credits every month, forever! Needless to say, many members try to get their 20 referrals by hook or by crook.
In fact, the rewards do not just end there. The more people they refer, the more bonus credits they receive every month. That’s why we have affiliates promoting our program on a continual basis.
3. What other creative tools can I develop to make it easier for our affiliates to promote us?
One powerful tool (or rather a system) that has
Please Visit: How To Nurture Your Affiliates for more information.
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Did you find the article useful? The subject of your affiliate leads is not as straightforward as some people may think, so you might want to do some further reading on the subject and this can easily be found on the main site. As you learn more about this field, your understanding of the subject will increase, and so will your confidence in dealing with it.
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