If you have researched a network marketing business as a home based business, you know the lucrative income potential that it offers.
However one of the biggest hang ups for people is building their business in a way that will deliver the income that they desire.

The number one mistake people make is trying to run their business with a direct sales model.
In fact many people believe that there is little point in running a network marketing business now that the internet is able to provide instant contact with the products that you are looking for.

The real success with a network marketing business comes from connecting with people that are looking for a business of their own.

Success in this age of Twitter, Facebook, and blogs is more about building you personal brand than promoting the products of your network marketing company.

Your chosen product company is a means to your financial freedom, you should not limit yourself to just being their representative.

I view the products that I receive every month on auto order as an added benefit to myself as I build my business. However, when it comes to promoting my business, I aim to connect with like minded individuals who wish to make money online.

Network Marketing Pitfalls:

It can be hard getting qualified network marketing leads for your business.
In order to find and contact qualified leads for your network marketing business, it is important that they are well informed before you ever actually talk to them.

The old techniques of buying network marketing leads and “dialing for dollars” just will not get you the results that you need to build your network marketing business into a raging success.

In fact you can waste all of your time and money going about building your business in this way.

What You Need:

In order to build an amazingly successful network marketing business, you need a way to find and sort applicants.

This way you only actually talk to people who are informed and motivated to take action on your offer.

You do not need to waste time with in house presentations or expensive meetings. Doing these things can squash your chance at building a network marketing business before you get it off the ground.

If you are serious about building a successful network marketing business, learn how to find network marketing leads today!

Should you buy network marketing leads or should you source your own leads? Is there any benefit in purchasing network marketing leads for your business?

These are questions which often come up when the topic of network marketing lead generation is discussed and the simple answer is – you need to be sourcing your own leads. The only time buying leads makes any sense is when they are exclusive to you. In other words, you need to be guaranteed that you and you are alone have access to them and they haven’t already been used by other marketers.

This is a major problem within the industry with many MLMers opting to buy instead of create their own. It’s bad enough that in the majority of cases these prospects have already been used by others but coupled with the expense and huge amount of rejection that comes with them and it’s no wonder many drop out of their businesses within three months.

Free Network Marketing Leads

When it comes to network marketing lead generation free is best. In many respects, buying leads can be somewhat of a cop out and just think for a minute, if they were so good, then why isn’t everyone retiring rich and financially free.

You see, here’s the problem with buying leads. You have absolutely no idea how many times they have been around the block. In other words, how many others have used them before they get to you. Can you imagine someone being contacted several times by network marketers over the course of a couple of months?

By the time you get to call, the welcoming mat will be well and truly withdrawn. And it’s this type of rejection which leads to many people dropping out of their business.

How To Create Your Own Network Marketing Leads

The leads you buy are not fresh, you have no control on how they were obtained and they are unresponsive. You need to have your own network marketing leads system. Generating your own leads means you have full control over where they were obtained. You won’t be forced to chase names and address which have been used several times.

There are two ways to create your own pool of network marketing leads. You make a list of names and prospect people within your warm market and you create your own network marketing lead generation system and attract prospects to you.

Either way will get you far better results than buying leads. In fact, it’s really no contest. Ultimately, creating your own network marketing leads system is the ideal scenario and this can be done both online and offline.

At the moment, online is where it’s happening so there is a learning curve but this is not an issue anymore and attracting network marketing leads into you sales funnel is easy when you are taught how.

| By Kenneth Koh |

Nowadays, it is getting harder to get high response rate to online advertising. I am not scaring you but merely stating the fact, from experience.

In the past, a simple squeeze page consisting of a headline, some tips and an opt-in form can easily get an opt-in conversion of 10%. But now, the conversion of such a squeeze page is hardly 5%!

I am utterly surprised that some professionally designed squeeze pages are getting the response rate that I expected.

Is online advertising dead?

I don’t think so. I’m still seeing advertisements with good response rate.

After studying some of the online advertising sales letters with good response rate, I realized that the fundamentals of online advertising has not changed.

The only problem is that the days of short opt-in squeeze pages are gone. Prospects are getting immune to the idea of opting in. Nice graphic and squeeze page design can no longer impress the prospects.

Things have pretty much gone back to the basic.

What is the basic?

A simple and decent sales letter showing your photograph and using the 3 ‘F’s and 1 P strategy to promote your offer.

What are the 3 ‘F’s and 1 ‘P’?

3 ‘F’s stands for Feel, Felt, Found and 1 ‘P’ stands for Proof.

A ‘back-to-the-basic’ sales letter essentially conveys the idea that “… I understand how you FEEL…. I was in your position before and I FELT this way too…… but I finally FOUND something that works …… Here are all the PROOFs that I have….”

The idea is trust, which is the fundamental of success in online advertising.

To increase the response rate to online advertising, you ought to make your prospects feel that you empathize with them, have gone through what they went through and that you are the best person whom they can trust because you are real.

One last secret that will increase the response rate to your online advertising is…… Keep advertising!

I hope you are not thinking that I am trying to hoax you into spending more in advertising.

Have you heard of the famous saying “it takes seven contacts to make a sale”?

Let me tell you a secret. Experienced marketers keep posting the same advertisement to the same group of prospects and eventually see more and more people accepting their offers after seeing their advertisements repeatedly.

Sad to say, this secret is stopping many newbies from experiencing online advertising success. Most newbies post an ad and quit for not getting the expected result. And they never try again.

I know you don’t like the idea, but it is how things work. Repeated exposure to your advertisement will build people’s trust in you. If you want to increase the response rate to online advertising, you have to keep advertising.

LeadsLeap

| By Kenneth Koh |

The story began when one of our LeadsLeap members complained that someone is advertising a scam program called Bux.to in our network. The scam ‘proof’ is given in this website:

http://www.techcrunch.com/2008/03/17/surprise-the-buxto-pyramid-scheme-is-a-fraud/

Because of this, I began my own assessment of this program to find out if Bux.to is really a scam.

For those of you who have not heard of Bux.to, it is a Paid To Click (PTC) program, where you are paid $0.01 for each website you personally view and $0.01 for each website your referrals view.

There is nothing wrong with PTC programs. From business point of view, each click costs the website owner $0.02, $0.01 goes to the member viewing the ad and the other $0.01 goes to the member’s sponsor. If the website owner charges $0.05 per click, which is a good bargain to most advertisers, he will make 60% profit. Good deal.

Before I continue, I probably need to tell you that I’m not a newbie in the PTC industry. To tell you the truth, I run Asia’s largest paid-to-read-email program, with more than 130,000 members. In other words, I know what I’m talking about!

When I study Bux.to’s business model, I found 2 things that make me feel uncomfortable.

1) Low advertising fee

Bux.to charges $19.10 per 1,000 member visits. This means an advertiser only pays $0.019 for each ad click.

Remember that Bux.to pays out $0.02 for each click? This means they are losing money for each ad click they sell.

To me, it is quite obvious that this pricing plan is not sustainable.

2) Selling referrals to members

Bux.to sells referrals to its members. The price is about $1 per referral.

I believe Paypal bans Bux.to because of this. (Bux.to is now using Alertpay as their payment gateway.)

To me, it simply doesn’t make business sense to sell referrals, unless my aim is to get rich quick instead of building a long-lasting business.

The reason is obvious.

If my members can make money from the referrals they’ve bought, it simply means that I am losing a lot of potential income in the long run.

If you don’t understand what I mean, ask yourself this question, “if you know that you can make $0.01 from Member-A whenever he reads an ad, and he can potentially read 10 ads a day (or earn you $0.10 a day), will you sell Member-A away for just $1?”

If your answer is no, why do you think the website wants to sell referrals for just $1 per referral?

I can only think of two reasons: 1) to get rich quick, 2) the website owner fails his maths.

Is Bux.to Paying?

If you google for Bux.to scam or Bux.to review, you will come across many people who are paid and many people who are not paid.

The general feedback is the payment is slow. The website says that members will be paid in 60 business days, but some people have waited for than 4 months and still not being paid.

It seems that they are now having a problem paying its members on time.

From my above assessment of the program, you can see that the program doesn’t have a long-term profitable business model. It may be very successful in the short run because many people can make lots of money in a short time. But in the long run, I do believe that the website will run into financial problem.

So is Bux.to a scam? You decide. You may be the lucky one who is paid.

For me, I’m not comfortable with its business model. I don’t believe that such a model is sustainable.

If you are advertising for Bux.to, I strongly encourage you to change your ad.

Leads Leap

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